Zikmund, W. G., & Babin, B. J. (2008). Investigación de mercados (9a. ed.). Cengage Learning.
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Citación estilo Chicago
Zikmund, Wiliam G., and Barry J. Babin. Investigación De Mercados. 9a. ed. México: Cengage Learning, 2008.
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Cita MLA
Zikmund, Wiliam G., and Barry J. Babin. Investigación De Mercados. 9a. ed. Cengage Learning, 2008.
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